Ava for Ethan
Married 1 year · Sydney
Paper. The tradition gives you the flimsiest material and the heaviest expectation: prove this year meant something.
Ava and Ethan got married in the Hunter Valley thirteen months ago. Big wedding, two hundred guests, a string quartet that played Bon Iver during the ceremony because Ethan cried when Ava suggested it. They'd been together since uni. The wedding felt inevitable — the best kind of inevitable — and the year since has been the quiet after the earthquake. Furniture shopping. A cat named Morrissey. Arguments about whose turn it is to take Morrissey to the vet.
Their first anniversary is in eleven days and Ava has been staring at her phone every lunch break, typing 'first anniversary gift paper' and deleting it. The tradition says paper. The internet says: personalised star maps, custom song lyrics prints, 'things I love about you' scratch cards, a toilet roll with 'first anniversary' printed on it. She closes the tab every time feeling like she's shopping for someone else's relationship.
The AI did something Ava hadn't considered. Instead of searching for paper products, it looked at the paper already in their lives. Their apartment was full of it. The wedding invitation pinned to the fridge with a magnet from Salamanca Market. The handwritten note Ethan left on the kitchen bench the morning after they moved in: 'The cat likes it here. I think we're home.' A framed print of their vows in the bedroom — but it was a cheap A4 photocopy in an IKEA frame, the kind of thing you print yourself because you can't find anyone who does it properly. The AI flagged that one. The words were permanent. The presentation was temporary.
The words that mattered, in the form they deserved
Custom Letterpress Wedding Vows Print · $145 AUD · Bespoke Letterpress
View at Bespoke Letterpress ↗Bespoke Letterpress is a Melbourne studio that's been setting type by hand for fifteen years. They'll take Ava and Ethan's actual vows — the ones they wrote themselves, the ones that made Ethan's best man cry — and typeset them in lead, press them into 300gsm archival cotton paper, and deliver something that will outlast almost everything else from that day. The flowers are dead. The cake was eaten. The dress is in a bag in the wardrobe. But the words they said to each other can become an object that's as permanent as the promise.
The cheap photocopy on the wall wasn't a design failure. It was a placeholder — waiting for someone to take those words as seriously as they meant them.
What Ava is really doing is editing their home. She's replacing the temporary with the intentional — upgrading the one piece of their wedding that actually matters. Ethan won't see a print. He'll see that Ava noticed the thing on the wall that he put there himself, the vows he sweated over for three weeks, and decided they deserved better than a home printer and an IKEA frame.
Paper is supposed to be the easy one. The first year, the training-wheels anniversary. But paper is also what contracts are written on. What love letters are written on. What your vows are written on. The tradition isn't asking you to buy something flimsy. It's asking you to honour what you've already written together.