How we build

How we build GiftyWow

Decisions, mistakes, and lessons from building a personalised gift recommendation engine. For product people, AI builders, and experience designers who care about subjective quality.

New to GiftyWow? About GiftyWow explains how photo-led matching works. See how we stack up against Google, quizzes, and chatbots in How GiftyWow compares.

Articles

How we build 11 min read

Standard AI Evals Assume One Right Answer

LLM-as-a-judge for personalised gifting: why one-expert benchmarks fail, and how we built in-product labs, a proprietary rubric, and scalable evals with no single correct answer.

Octavia Maddox, Founder · June 16, 2026

See what we are building

Upload two photos and swipe through gift ideas matched to both of you. Free to try.

See what we are building

Upload two photos and swipe through gift ideas matched to both of you. Free to try.

No app needed. Opens right in your browser.

1

GiftyWow app: upload giver and receiver photos, or use demo photos

Upload photos
to skip long forms.

2

Review and edit
the vibes.

3

GiftyWow app: swipe gift card with Save sticker, personalised tumbling tower product, tags, and actions

Swipe your
personalized gift edit.